Ad Campaign Optimization:
Boost Performance Across Google & Meta
Manage all your Google and Meta campaigns in one place. With one-click optimization, smart bidding controls, and clear insights, Tumos helps you cut wasted spend and scale what works.
Everything You Need to Optimize Campaigns
See all your key levers in one view and let Tumos help you tune bids, budgets, and creatives based on real-time data.
Bids & Bid Strategies
Automatically adjust bids based on ROAS, CPA, and conversion volume so every click works harder.
Budgets & Pacing
Shift budget from underperforming campaigns to winners in real time across Google and Meta.
Audiences & Segments
Identify high-value audiences, cut waste, and focus spend on segments that actually convert.
Creatives & Ad Sets
Spot fatigue early, rotate in top-performing creatives, and pause ads that burn budget.
Placements & Channels
See which placements, devices, and channels drive results and let Tumos optimize delivery.
Bid & Budget Rules
Set guardrails once – Tumos watches performance 24/7 and takes action when thresholds hit.
How Campaign Optimization Works
Tumos connects to your existing ad accounts and continuously analyzes performance so you can act with confidence.
Connect Accounts
Link your Google Ads and Meta Ads accounts in a few clicks. Tumos pulls in all campaigns, ad sets, and ads.
Analyze & Prioritize
Tumos analyzes performance by ROAS, CPA, CTR, and volume to surface where you are losing or leaving money on the table.
Apply Optimizations
Use one-click recommendations or your own rules to adjust bids, budgets, and creatives – all from a single screen.
Proven Optimization Playbooks
Reduce High CPA in Days, Not Weeks
-38%Automatically lowers bids, pauses weak ad sets, and reallocates budget to cheaper, higher-quality conversions.
Scale Winning Campaigns with Confidence
+220%When ROAS and volume thresholds are met, Tumos gradually increases budgets to safely scale winners.
Protect Budget from Sudden Spikes
$8,400Anomaly detection catches sudden CPC/CPA spikes and can pause or downscale campaigns automatically.
Go Deeper with Analyze & Automate
Campaign Optimization works best together with Performance Analysis and Marketing Automation. Explore how they fit into your workflow.
Analyze
Performance Analysis
Build custom widgets and dashboards to see which campaigns, ad sets, and ads are truly driving ROAS before you optimize them.
Automate
Marketing Automation
Turn your best optimization moves into always-on rules that pause losers, scale winners, and protect your budget 24/7.
Ready to get started?
Start optimizing your Google and Meta campaigns in under 10 minutes. Connect your accounts, see instant insights, and run your first optimization with a 14-day free trial.
Teams That Rely on Tumos Optimization
See how performance marketers use Tumos to improve ROAS and reduce wasted spend.
"Campaign optimization has never been easier. The one-click optimization feature saved us countless hours, and we saw a 180% improvement in our conversion rate within the first 2 weeks."
"The smart bidding controls are incredible. We reduced our CPA by 58% while actually increasing our lead volume. The platform practically runs itself now with the automated rules."
"Managing multiple campaigns used to take me all day. With Tumos's campaign optimization, I can manage 3x more campaigns in half the time and get better results. It's a complete game-changer."
Ready to Optimize Every Campaign?
Join advertisers who use Tumos to monitor, optimize, and scale their Google and Meta ads every day.